F&B Branding is the Next Big Opportunity for Hotels
- Entrepreneur India August 2, 2019For the longest time, dining out was mostly associated with a special occasion, which indicates the rarity of frequency. Now, eating out has outnumbered everything we spend on. Youth spend three times as much on restaurant visits than on any form of entertainment, including cinema, theatre, and other recreational activities, a study by Nielsen stated.
If you try and recall the last best stay experience, you would instantly remember the name of the hotel. Try the same for the restaurant you dined in the hotel, you would probably even remember what you ate and the bill amount, but not so much about the restaurant brand name.
Vikram Kamat is synonymous with hospitality. His professional journey spread across over a decade. He is All India National Council’s Gold Medalist and Topper in Hospitality & Hotel Administration from IHM, Mumbai, which validated the hospitality ambitions he pursued. Vikram launched the successful, full-service business hotel brand ‘VITS’ at an early age of 22. From then, to taking VITS international now with countries like Thailand, he has played a pivotal role in achieving several milestones at VITS Kamats Group over the last decade. The brands have gained a cult status for themselves in the hospitality industry since their inception based on the foundation he built. Over the years, Vikram has established himself as an entrepreneur, hotelier and even an author with 8 books to his credit.
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